Real estate growth stack · By StarCent

Ad to booking, in one view.

Realcent puts celebrity star power, 15,000+ local creators and AI on every step of a property launch. Developers and channel partners pick the products they need, and every step is tracked from the first impression to the booking.

Star powerLicensed celebrities for your launch
15,000+ creatorsTrusted voices, pin code by pin code
AI end to endOne connected stack, ad to booking
Funnel · six steps · KPI we move
Booking data flows back to sharpen the next launch.
01 · The problem

Every launch leaks money.

Marketing heads tell us the same story. Money leaks at every step of the funnel. Pick a step to see where it leaks and how Realcent closes it.

02 · The stack

Eleven products. Start with one, or run the whole launch.

Each product works on its own. Together they feed one CRM, so every lead, call, visit and booking sits in one view.

Step 01 · ImpressionRoom 01

Audience Pro

Be seen by the right buyers.

Segments your city down to the buyers who are in the market now, using income, credit and behaviour signals, then pushes those audiences to your campaigns.

Everyone in the city
7M match buyer behaviour
2M in-market
  • Car owners · premium cards · ₹15L+ income · 750+ credit
  • Pin-code level audiences for local launches
  • Built for developers and channel partners alike
KPI CPM · ReachExample · Bangalore
Step 01–02Room 02

Analytica

Campaigns that run themselves.

One brief goes live on Meta, Google and YouTube. Losers pause and winners scale, every day.

  • AI campaign ideas from competitor ads and past results
  • In one test, the top ad grew from 25% to 56% of spend in a week
KPI CPM · Reach
Step 01 · ImpressionRoom 03

Curium NEW

Be the project AI recommends.

SEO, AEO and GEO in one product, so your project is the top pick when buyers ask ChatGPT, Gemini or Perplexity.

  • Tracks every buyer prompt on every AI
  • Gets you cited on Reddit, YouTube and portals
  • Publishes fixes to your site in one click
KPI AI share of voice
Step 01 · ImpressionRoom 04

Media & BTL

Every channel, one plan.

TV, digital, print, outdoor and on-ground activations, planned by audience and location and booked in one place.

  • News channels, front-page jackets, hoardings, metro and airport
  • Society activations, tech-park kiosks, roadshows
  • Offline tracked like digital: QR codes and call tracking
KPI Reach · CPSV
Step 02 · ClickRoom 05

AI Ad Studio

Creatives they can't scroll past.

Fresh ads made in hours, in every size and language, matched to each audience. Many versions run and the winner gets the budget.

  • Static, video and every placement size
  • "Talk to Rhea" interactive ads PILOT
KPI CTR · CPC
Step 02 · ClickRoom 06

Star Content

Put a star on your launch.

A licensed celebrity on your campaign, as a consented AI avatar or a real shoot. We match the star to your buyer, not just to fame, and handle talent, rights and production.

  • AI avatar: no shoot days, every language and city
  • Real shoot: hero film, launch event, hoardings and TV
  • Brief to campaign-ready in weeks
KPI CTR · ReachSee the stars →
Step 02–03Room 07

CreatorCent

Local voices. Real trust.

15,000+ regional creators who live around your project. We map the pin codes, cast home, lifestyle, parenting and finance voices, and tie every lead back to the creator.

  • 250M+ cumulative reach across 8 languages
  • Best cost per view: ₹0.08
  • 30 creators live in a single day
KPI CTR · CPL
Step 03–05Room 08

WhatsApp & Lead Capture

Every click becomes a rich lead.

Click-to-WhatsApp ads open a chat, not a form. Every lead is enriched with income, location and intent, and lands de-duplicated in one CRM.

  • WhatsApp and RCS, two-way, not blasts
  • Portals, print and TV QR, all in one place
  • Templates approved in minutes
KPI CPL · CVRPowered by Gupshup
Step 03–05Room 09

Rhea Voice & Video AI

AI that talks to every buyer.

Voice AI calls every lead around the clock. Video AI answers questions on your site, shows floor plans and 3D tours, and books the visit.

  • Lead gen, qualification, re-engagement
  • Visit confirmations, 24×7
  • Video AI in ads and on your site PILOT
KPI CPL · CPQL
Step 04 · QualifiedRoom 10

Instant Connect & AI Copilot

Know who's serious in 2 minutes.

Every new lead rings five agents at once. The first to answer gets it. On the call, the Copilot puts live answers on the rep's screen.

  • Under 2 minutes to the first call
  • Buyer asks for 5-year IRR, rep sees 14.2%
KPI CPQL · Speed to lead
Step 05–06 · Visit & bookingRoom 11

Realcent CRM

Visit to booking, lose no one.

Buyers book a visit in one tap, see a virtual tour first and get a reminder the day before. After the visit, follow-ups on payment plans and home loans go out on their own. Channel partners and leaders see live numbers.

One pipeline
NEW
CALLED
VISIT
NEGOT.
BOOKED
  • One-tap visit booking on WhatsApp, with location pin and reminders
  • Auto follow-up on day 2: payment plan and home-loan options
  • Dashboards for developers, channel partners and leaders
KPI CPSV · CPB · ROAS
03 · Who it's for

Built for both sides of the sale.

04 · Stars & creators

The right face for every buyer.

Celebrities give reach. Local creators give trust. Often the best answer is a mix, chosen with a fit score rather than a popularity contest.

Star Content · two ways
AI avatar

Licensed digital avatar

No shoot days, crews or travel. Fresh offer and festival variants whenever you need them.

OR
Real shoot

On set with the star

For the hero film, launch event, hoardings and TV. Extend it later with the avatar.

Some of our stars
Sushmita SenSourav GangulySania Mirza Anupam KherSmriti MandhanaMilind Soman …and many more.

Licensed, consented, brand-safe. Talent, rights, production and launch are all on us.

Talent fit score · out of 100

The right star, not just a famous one.

★ A star for launch awareness
◎ Local creators for trust near the project
⌂ Real estate creators to explain the project

Starting weights, tuned per brief. Fees, dates, conflicts and rights verified before we recommend anyone.

15,000+regional creators
250M+cumulative reach
8languages, written natively
₹0.08best cost per view
05 · Results

Proof from both sides.

Two recent launches, one for a developer and one for a channel partner. Client names withheld for confidentiality.

Case study · Developer

More site visits, same marketing spend.

+17%site visits in 3 months

A leading Bangalore-based builder wanted more site visits out of its existing budget, with no increase in spend.

Lever 1Better campaign design
Lever 2Faster creatives
Lever 3Variation testing
Products used: Analytica · AI Ad Studio
Case study · Channel partner

More local leads, from sharper audiences.

+21%local leads from Sarjapur

A channel partner with ₹10,000+ Cr in sales wanted more buyers living near its project in Sarjapur.

Lever 1Segment the audience
Lever 2Target locally
Lever 3Measure local leads
Products used: Audience Pro
80%lower CAC and 100+ qualified leads for a B2B client, through CreatorCent
30 in 1 daycreators live for an education launch in South India
06 · How it starts

Start with one project.

1

Pick a project

A live or upcoming launch. We walk through the stack on your real numbers.

2

Pick a solution

Start at the step that leaks most, or pilot a single stage of the funnel.

3

Scale to every launch

Add products as the numbers move. Booking data sharpens every launch after it.

Where Realcent runs
Meta Ads · audiences
Google Ads · search · AI Overviews
YouTube Ads · creators
WhatsApp & RCS via Gupshup
ChatGPT · Gemini · Perplexity GEO
Property portals Lead capture
TV · print · outdoor QR · call tracking
Realcent CRM One pipeline
07 · Build your stack

Pick what you need.

Choose the products you want to start with. We'll shape the demo around them, and you'll see which funnel steps they cover.

Your stack

3 products selected

Funnel steps covered

Book a demo with this stack
Book a demo

Let's plan your next launch.

Tell us about your project. We'll walk through the stack on a live or upcoming launch and show where it moves your numbers.

1Pick a project
2Pick a solution
3Scale to every launch
Reach out directly · Aakash
aakash@starcent.ai